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Cover Big Data in Small Business
Big Data in Small Business
Data-Driven Growth in Small and Medium-Sized Enterprises
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
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Monograph Book
Published:
21 Sep 2021
DOI:
https://doi.org/10.4337/9781839100161
Collection:
Business 2021
Introduction to Big Data in Small Business
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Category:
Monograph Chapter
in Big Data in Small Business
Published:
21 Sep 2021
Collection:
Business 2021
About the editors and authors
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Category:
Monograph Chapter
in Big Data in Small Business
Published:
21 Sep 2021
Collection:
Business 2021
Chapter 18: The creation of identity and brand meaning: the automatic versus creative use of mental models in language
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Category:
Handbook Chapter
in Handbook of Research on Identity Theory in Marketing
Published:
05 Dec 2019
Collection:
Business 2019
Chapter 22: Guiding PhD students
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Category:
Handbook Chapter
in Handbook of Teaching and Learning at Business Schools
Published:
19 Nov 2021
Collection:
Business 2021
Chapter 8: Guiding Ph.D. students
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Category:
Monograph Chapter
in How to Fast-Track Your Academic Career
Published:
20 May 2021
Collection:
Business 2021