Ulla Hytti and Paula Kuopusjärvi
Satu Aaltonen and Ulla Hytti
Frontiers in European Entrepreneurship Research
Jarna Heinonen, Ulla Hytti and Eeva Vuorinen
Ulla Hytti, Robert Blackburn and Silke Tegtmeier
This chapter aims – both through the chapters included in this volume and by revisiting some of the earlier volumes – to take stock and elaborate on the possible future directions for European entrepreneurship research. The chapter suggests the features of European entrepreneurship research contextual embeddedness, methodological diversity and distinctive clusters that, in combination, have resulted in versatile contributions that characterize the European entrepreneurship research field.
Tanja Lepistö, Satu Aaltonen and Ulla Hytti
This chapter focuses on co-creation between partners in a micro-firm context. It adopts a strategy-as-practice view in analysing how strategy is constructed in a dialogue between independent consultants in a partnership. The analysis identified five practices of dialoguing: (1) about the customer, (2) of who we are and what we do, (3) of varied experience and knowledge in customer co-operation, (4) of the required steps regarding the future, and (5) of the need for a customer perspective. Integration of varied expertise, expectations and interests flow from active dialogue and compromises made by the actors in strategic planning. The findings also indicate tco-strategizing in micro firms is an iterative and ongoing process that needs time and space to develop in the midst of business as usual. The practical importance of this analysis lies in providing insights for firms in relation to why and how co-strategizing can prove beneficial.