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Chapter 15: Industry applications of conjoint analysis
Restricted access
Category:
Handbook Chapter
in Handbook of Marketing Analytics
Published:
30 Mar 2018
Collection:
Business 2018
Foreword
Full access
Category:
Handbook Chapter
in Handbook of Pricing Research in Marketing
Edited by
Vithala R. Rao
Published:
31 Mar 2009
Collection:
Business 2010 and before
INTRODUCTION/FOUNDATIONS
Full access
Category:
Handbook Chapter
in Handbook of Pricing Research in Marketing
Edited by
Vithala R. Rao
Published:
31 Mar 2009
Collection:
Business 2010 and before
Cover Handbook of Pricing Research in Marketing
Handbook of Pricing Research in Marketing
Edited by
Vithala R. Rao
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.
Restricted access
Handbook
Published:
31 Mar 2009
DOI:
https://doi.org/10.4337/9781848447448
Collection:
Business 2010 and before
Chapter 9: The state of new product design and forecasting research: recent developments and future directions
Restricted access
Category:
Handbook Chapter
in Handbook of Research on New Product Development
Published:
23 Feb 2018
Collection:
Business 2018
Chapter 1: Pricing Objectives and Strategies: A Cross-Country Survey
Restricted access
Category:
Handbook Chapter
in Handbook of Pricing Research in Marketing
Published:
31 Mar 2009
Collection:
Business 2010 and before