GeoPark Araripe presents itself as a bold strategy of territorial development. It is located in the State of Ceará, Northeastern Brazil, comprising nine geosites. These geosites link six municipalities, giving them, in diversity, a unity. They are: Barbalha, Crato, Juazeiro do Norte, Missão Velha, Nova Olinda and Santana do Cariri. The distinctive paleontological richness, the endemic biodiversity, the archaeological content left by the ancient Kariris Indians, the landscape beauty and the culture of the Cariri people are elements of a scenario where geotourism contributes to a more democratic management of the territory and with the impression of the Cariri people. Thus, geology, paleontology, archeology, ecology, history and culture combine for the development of communities, recognizing identities especially in the form of innovative and sustainable local economic activities.