Search Results

You are looking at 1 - 10 of 29 items for

  • Author or Editor: Wided Batat x
  • Refine by Level: All x
  • Refine by Access: All content x
Clear All Modify Search
Connecting Customers with Brands in the Phygital Age

Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era.

Restricted access
Monograph Book