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William M. Foster, Diego Coraiola, Chris Quinn-Trank and François Bastien

There is an understanding that organizational identification is a process deeply embedded in the past. Yet, until recently, the historical mnemonic connection between people and organizations has been ignored. Organizational re-membering is the explicit connection between rhetorical history, organizational memory and organizational identification. Nevertheless, we know little about how this process works. In this chapter, the authors propose a theoretical model that explicates and identifies the components of organizational re-membering. Furthermore, they discuss the different boundary conditions that lead to the successful initiation of the process.