Challenges and Prospects
Edited by John Fenwick and Janice McMillan
Edited by Fergus Carr and Andrew Massey
Theory and Evidence
Assessing Behavioural Public Policy
Behavioural public policies or nudges have become ever more popular in recent years, with governments and other public agencies increasingly keen to use light-touch interventions to improve public policies. Nudge units and their equivalents have been established across the world, and bureaucrats often use experiments to test out behavioural interventions. By asking how far to nudge, the book is a review of how behavioural economists, think tank advocates and policy-makers have used nudges, providing many examples of good practice. Some common criticisms of nudge are also reviewed, as is the ethical debate about the loss of individual autonomy. The core claim of the book is that policy-makers could go further than they do currently by adopting a more radical version of the research and policy agenda. By incorporating more conscious thought into behavioural public policies, what is called ‘nudge plus’, while at the same time encouraging a bottom-up and decentralised approach to formulating and authorising nudges, policy-makers can design policies that give more agency to citizens.