Applying Environmental Valuation Techniques to Historic Buildings, Monuments and Artifacts
Edited by Ståle Navrud and Richard C. Ready
Chapter 5: Valuing the Impacts of Air Pollution on Lincoln Cathedral
Marilena Pollicino and David Maddison INTRODUCTION Lincoln is a small city of just under 100,000 inhabitants in the east of England. The importance of the city dates back to Roman times, although few physical reminders of that period remain. Without doubt, the most notable feature of the city is its cathedral, dating from shortly after the Norman conquest. The cathedral is built on a chalk cliff and dominates not only the city itself but also much of the surrounding countryside. Indeed, until the construction of the Eiffel Tower, Lincoln Cathedral was, remarkably, the tallest man-made object in the world. Unfortunately, although Lincoln Cathedral is one of the largest and arguably most beautiful cathedrals in the UK, it is nonetheless suffering significant damage caused by air pollution. Much of this air pollution would at one time have been caused by power stations situated along the Trent Valley to the west. Nowadays, however, it seems probable that much of the soiling which is so evident on the exterior of the building is caused by road transport within the city itself. The objective of this study is to evaluate the gross benefits arising from a hypothetical cleaning programme applied to Lincoln Cathedral. These benefits are expressed in monetary terms through the implementation of a contingent valuation method (CVM) survey. In this way the true scale of the problem can be assessed. The survey also probes individuals’ attitudinal beliefs with regard to air pollution in general, and its impact on the cathedral in...
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