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Valuing Cultural Heritage

Applying Environmental Valuation Techniques to Historic Buildings, Monuments and Artifacts

Edited by Ståle Navrud and Richard C. Ready

What value do we place on our cultural heritage, and to what extent should we preserve historic and culturally important sites and artefacts from the ravages of weather, pollution, development and use by the general public? This innovative book attempts to answer these important questions by exploring how non-market valuation techniques – used extensively in environmental economics – can be applied to cultural heritage. The book includes twelve comprehensive case studies that estimate public values for a diverse set of cultural goods, including English cathedrals, Bulgarian monasteries, rock paintings in Canada, statues in the US, and a medieval city in Africa.
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Chapter 5: Valuing the Impacts of Air Pollution on Lincoln Cathedral

Applying Environmental Valuation Techniques to Historic Buildings, Monuments and Artifacts

Marilena Pollicino and David Maddison


Marilena Pollicino and David Maddison INTRODUCTION Lincoln is a small city of just under 100,000 inhabitants in the east of England. The importance of the city dates back to Roman times, although few physical reminders of that period remain. Without doubt, the most notable feature of the city is its cathedral, dating from shortly after the Norman conquest. The cathedral is built on a chalk cliff and dominates not only the city itself but also much of the surrounding countryside. Indeed, until the construction of the Eiffel Tower, Lincoln Cathedral was, remarkably, the tallest man-made object in the world. Unfortunately, although Lincoln Cathedral is one of the largest and arguably most beautiful cathedrals in the UK, it is nonetheless suffering significant damage caused by air pollution. Much of this air pollution would at one time have been caused by power stations situated along the Trent Valley to the west. Nowadays, however, it seems probable that much of the soiling which is so evident on the exterior of the building is caused by road transport within the city itself. The objective of this study is to evaluate the gross benefits arising from a hypothetical cleaning programme applied to Lincoln Cathedral. These benefits are expressed in monetary terms through the implementation of a contingent valuation method (CVM) survey. In this way the true scale of the problem can be assessed. The survey also probes individuals’ attitudinal beliefs with regard to air pollution in general, and its impact on the cathedral in...

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