- Elgar original reference
Edited by Cary L. Cooper
QUELCH, John Anthony b. 8 August 1951, London, UK. Employment history Asst Prof., Univ. Western Ontario, 1977–79; Asst Prof., Assoc. Prof., Prof., Sebastian S. Kresge Prof. Marketing and Co-Chair Marketing Dept, HBS, 1979–84, 1984–88, 1988–93, 1993–98; Dean and Prof. Marketing, London Bus. Sch., UK, 1998–. Degrees received BA, MA, Exeter Coll., Oxford Univ.; MBA, Univ. Pennsylvania; MS, DBA, Harvard Univ. Ofﬁces held Non-Executive Dir., Reebok Intl Ltd, 1984–95, WPP Group plc, 1984–, US Council Better Bus. Bureaux, 1995–98, Pentland Group plc, 1997–99, Graduate Mgmt Admissions Council, 1999–2009. Principal ﬁelds of interest IM; BPS; ODC. Chief publications Books: 1. Advertising and Promotion Management (Chilton, 1983); 2. Cases in Advertising and Promotion Management (Irwin, 1983); 3. Global Marketing Management (Addison-Wesley, 1988); 4. Sales Promotion Management (Prentice-Hall, 1989); 5. How to Market to Consumers (Wiley, 1989); 6. The Marketing Challenge of Europe (Addison-Wesley, 1990); 7. Ethics in Marketing (Irwin, 1992); 8. Marketing Management (Irwin, 1993); 9. Cases in Product Management (Irwin, 1995); 10. Cases in Marketing Management and Strategy: An Asia-Paciﬁc Perspective (Prentice-Hall, 1996). Articles: 1. ‘Marketing principles and the future of preventive health care’, Health & Soc., 1980; 2. ‘Non-store marketing: fast track or slow?’ (with H. Takeuchi), Harvard Bus. Rev., 1981; 3. ‘It’s time to make trade promotion more productive’, Harvard Bus. Rev., 1983; 4. ‘Consumer promotions and the acceleration of product purchases’ (with S. Neslin, C. Henderson), Marketing Science, 1985; 5. ‘Customizing global marketing’ (with E. Hoff), Harvard Bus....
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.