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366 QUELCH [Q] QUELCH, John Anthony b. 8 August 1951, London, UK. Employment history Asst Prof., Univ. Western Ontario, 1977–79; Asst Prof., Assoc. Prof., Prof., Sebastian S. Kresge Prof. Marketing and Co-Chair Marketing Dept, HBS, 1979–84, 1984–88, 1988–93, 1993–98; Dean and Prof. Marketing, London Bus. Sch., UK, 1998–. Degrees received BA, MA, Exeter Coll., Oxford Univ.; MBA, Univ. Pennsylvania; MS, DBA, Harvard Univ. Ofﬁces held Non-Executive Dir., Reebok Intl Ltd, 1984–95, WPP Group plc, 1984–, US Council Better Bus. Bureaux, 1995–98, Pentland Group plc, 1997–99, Graduate Mgmt Admissions Council, 1999–2009. Principal ﬁelds of interest IM; BPS; ODC. Chief publications Books: 1. Advertising and Promotion Management (Chilton, 1983); 2. Cases in Advertising and Promotion Management (Irwin, 1983); 3. Global Marketing Management (Addison-Wesley, 1988); 4. Sales Promotion Management (Prentice-Hall, 1989); 5. How to Market to Consumers (Wiley, 1989); 6. The Marketing Challenge of Europe (Addison-Wesley, 1990); 7. Ethics in Marketing (Irwin, 1992); 8. Marketing Management (Irwin, 1993); 9. Cases in Product Management (Irwin, 1995); 10. Cases in Marketing Management and Strategy: An Asia-Paciﬁc Perspective (Prentice-Hall, 1996). Articles: 1. ‘Marketing principles and the future of preventive health care’, Health & Soc., 1980; 2. ‘Non-store marketing: fast track or slow?’ (with H. Takeuchi), Harvard Bus. Rev., 1981; 3. ‘It’s time to make trade promotion more productive’, Harvard Bus. Rev., 1983; 4. ‘Consumer promotions and the acceleration of product purchases’ (with S. Neslin, C. Henderson), Marketing Science, 1985; 5. ‘Customizing global marketing’ (with E....
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