Demand, Users and Innovation
Edited by Rod Coombs, Ken Green, Albert Richards and Vivien Walsh
Chapter 8: Internet market applications in ship-broking: a framework and research findings
8. Internet market applications in shipbroking: a framework and research ﬁndings Nikolaos Pisanias INTRODUCTION Debate on the impact of the Internet on socio-economic and business environments has been dominated by technological determinist perspectives, narrowing the range of discourse around the implications of this new technology. One important and neglected dimension concerns the implications of this technology with market relationships. Technological determinism suggests that the transactional efﬁciencies associated with the new medium should have a major impact on market structures. If that argument is correct, the case should be stronger in broking markets where the object of transaction does not have a physical dimension. However, an examination of various broking markets reveals signiﬁcant differences in the implications of this technological innovation. Drawing upon participant observation research conducted in 1989–99 in the ship-broking market, the chapter explores the limitation of the technological determinist perspective and puts forward a model to explore the changing nature and dynamics of market relationships and information ﬂows generated by the Internet. The ship-broking market has been chosen for analysis because of the seemingly slow rate of adoption of an innovation – the Internet – that, from a technological and economic perspective, appears to have a high degree of relative advantage over existing technologies. The chapter contributes to a so far relatively neglected area in Internet studies, namely our understanding of how user (that is, market agent) relationships inﬂuence the diffusion processes within a market. The approach focuses on the process of informing, conceptualizing information and...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.