Forms, Foundations, Functions, Failures and Figures
Preface This book developed from some ten years of research of inter-organizational relationships (for a survey, see Nooteboom 1999a). I started that research on the basis of transaction cost economics. Like many others, I was intuitively opposed to the view, expounded by Oliver Williamson, that governance of inter-ﬁrm relations should be based on an assumption of opportunism and that in economic relationships there is no basis for trust beyond calculative self-interest (Williamson 1993). He claimed that if trust goes beyond calculative self-interest it would necessarily be blind, and blind trust is unwise and unlikely to survive in markets. This posed a challenge. It took me some time to ﬁnd out and to specify clearly why Williamson is wrong. I aimed to show how trust could go beyond calculative self-interest without being blind in the sense of being unconditional. Having found what I considered a satisfactory answer, I went ahead with the job of studying inter-ﬁrm relations. However, more aspects of trust cropped up. Trust turned out to be a much more complex and slippery notion than I had ﬁrst thought. Anyone studying trust soon ﬁnds that over the past 30 years an enormous literature on the subject has accumulated, in sociology and management. Reading that literature, one encounters a confusing complexity of partly similar and partly diﬀerent notions and aspects of trust. I found that it was not enough to dedicate only a paragraph to trust in a wider treatise on inter-ﬁrm relations. I concluded that...
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