Chapter 11: The Case for Supermarkets: The Australian Experience
14026_Global/Chapter 11 25/10/01 4:10 pm Page 1 11. The case for supermarkets: the Australian experience PERIODS OF CHANGE The central fact about the history of grocery retailing in developed countries is that the trade has constantly striven to provide shoppers with more choice. It has succeeded abundantly in doing so. The number of items offered to the Australian consumer has grown from about 400 soon after the Second World War to 40 000 or more now, a rise of over 100 fold. Although this chapter will recount the stages of the increase, the magnitude of the change virtually speaks for itself. Add in the calculation that the price of a standard basket of groceries has been reduced by one-quarter over the past 25 years and vast gains for the consumer are utterly undeniable. The opening section of this history describes a number of landmark changes in Australia over the period since 1914. The continual evolution of supply and demand is traced from the days of hawkers and small corner stores to the present, when it is scarcely fanciful to describe the newest supermarkets as Aladdin’s caves. The early history sets the scene for sections on developments since the Second World War. The story is carried to the brink of the major change now expected in direct selling as a result of widespread public use of the Internet. Specific evidence is drawn from the records of Coles Myer, a company formed from the two long-established ones whose names it...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.