Emerging Issues in International Business Research
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Emerging Issues in International Business Research

  • New Horizons in International Business series

Edited by Masaaki Kotabe and Preet S. Aulakh

Top scholars in the field of international business (IB) contribute to this comprehensive analysis of the current state-of-the-art in IB research. The focus of the book is to examine the current state of international business research from an issue-oriented approach rather than the functional approaches that have been characteristic in the recent evolution of the field. In evaluating the current state and future research directions in research areas unique to international business, the book is structured in three parts: the macro-environment, interactions between business and institutions, and competition and strategy.
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Chapter 1: International Business Research: From Functional to Issue-based Focus

Masaaki Kotabe and Preet S. Aulakh

Extract

1. International business research: from functional to issue–based focus Masaaki Kotabe and Preet S. Aulakh International business (IB) research as a formal academic discipline has completed 40 years of existence. In this relatively short life span, IB research has made important strides as evidenced in the membership of the Academy of International Business as well as the recognition of the academy’s flagship journal, Journal of International Business Studies. However, during much of the period, the discipline has had to confront its very existence as most of the effort was expended in internationalizing the traditional functional business areas and examining the application of concepts and theories of individual functional areas in cross-national settings. As we begin a new century, due to advancements in information technologies, changes in institutional structures around the world, inter-country economic, political, and social linkages, and the internalization of the term ‘globalization’ at both popular and political levels, international business activities are no longer considered peripheral to corporations around the world. Given this state of affairs, there are some who argue that there is no need for international business studies since, by default, all business is international. We believe that although there is some logic to this argument and, in fact, individual functional areas have become internationalized to incorporate this new reality in developing or refining concepts and theories, international business studies will continue to confront unique issues not incorporated into functional disciplines. That is, IB research has to move away from the international dimensions of...

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