Edited by Subhash C. Jain
Chapter 2: Market Orientation, Learning Orientation, and Innovativeness in the Global Marketplace: Moderating Roles of Organizational Memory and Market Turbulence
2. Market orientation, learning orientation, and innovativeness in the global marketplace: moderating roles of organizational memory and market turbulence G. Tomas M. Hult and Destan Kandemir INTRODUCTION Recent research by Baker and Sinkula (1999...
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