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Handbook of Research in International Marketing

Edited by Subhash C. Jain

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field.
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Chapter 6: The Political Economy Explanation of International Market Entry Mode Choice: An Exploratory Study

Shaoming Zou, Charles R. Taylor and S. Tamer Cavusgil


6. The political economy explanation of international market entry mode choice: an exploratory study Shaoming Zou, Charles R. Taylor and S. Tamer Cavusgil OVERVIEW OF THE LITERATURE Consistent with the prior literature (e.g. Erramilli 1991; Agarwa...

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