Edited by Subhash C. Jain
Chapter 20: Country Equity and Product-Country Images: State-of-the-Art in Research and Implications
20. Country equity and productcountry images: state-of-the-art in research and implications Nicolas Papadopoulos and Louise A. Heslop INTRODUCTION Country images are pervasive in society and can have a signiﬁcant inﬂuence on buyers of all types. I...
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