Cover Handbook of Research in International Marketing

Handbook of Research in International Marketing

Elgar original reference
Edited by Subhash C. Jain
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field.
Restricted access
Handbook
Published:
26 Sep 2003
Print ISBN:
9781840649468
eISBN:
9781781950395
DOI:
https://doi.org/10.4337/9781781950395
Pages:
520
Collection:
Business 2010 and before
Buy Print
Redeem Token