Managing Value-Based Organizations
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Managing Value-Based Organizations

It’s Not What You Think

Bruce Hoag and Cary L. Cooper

Managing Value-Based Organizations argues that those who fail to understand management history are destined to repeat it. Research has shown that despite the prodigious output of management books, managers still have little idea why there is so much change in the world of work or what they can do about it. Most, it seems, are still waiting for the dust to settle, expecting instead that in the near future they will be able to go back to doing things the way they have always done them.
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Chapter 1: Organizational Evolution

Bruce Hoag and Cary L. Cooper


In recent years, all of us have become aware of the unprecedented pace and degree of change in modern life. For example, the first electronic computer was built in 1946, weighed 30 tons, and had 18 000 vacuum tubes. Its entire memory could hold just 20 numbers and ten letters. The first desktop computer was built in 1974. Its footprint was no bigger than a large television.1 For the past three decades, computer power has doubled and its costs halved every 18 months.2 In the 20 years from 1978 to 1998, computer power has increased by a factor of 10 000.3 Some computers today will fit in your shirt pocket, yet possess more power than those that filled entire rooms 50 years ago. The first telephone was invented in 1861.4 It enabled people to speak to one another, first across town and later around the world. The combined technology of the telephone and the computer, however, has enabled billions of people to chat or send letters instantaneously to a million others all over the world for a fraction of the cost of one telephone call. These inventions each represent a unit of change from an object that can do one thing into an object that can do something else. Each unit represents a change in content. By themselves, these technological changes are important, but their significance can be understood only in terms of their context. In the 1960s, the technology existed to provide consumers with telephones that could transmit...

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