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Internationalization, Technology and Services

Edited by Marcela Miozzo and Ian Miles

This book examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretical traditions that have developed around the analysis of service innovation and internationalization, and argues for a new research agenda. The distinguished contributors address many of the most pertinent issues and adopt a variety of theoretical and empirical approaches to enrich the debates.
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Chapter 7: From Market to Resource-Oriented Overseas Expansion: Re-examining a Study of the Internationalization of UK Business Service Firms

Joanne Roberts


7. From market to resource-oriented overseas expansion: re-examining a study of the internationalization of UK business service firms Joanne Roberts INTRODUCTION This chapter explores the continuing development of international activity in the business services sector. Although the providers of business services are becoming increasingly international in scope, the process of internationalization within the sector is far from fully appreciated. To explore the developing pattern of internationalization within the sector the main findings of a study of the internationalization of UK business service firms conducted in the early 1990s are considered. Evidence suggests that business service firms expand through various stages into overseas markets to supply existing clients and to seek out new clients. More recently, however, technological advances are facilitating the growth of resource-oriented internationalization in a number of service sectors. The purpose here is to reconsider the finding of this earlier research in the light of recent technological developments and to assess the prospects for the rise of resourceoriented internationalization in the business services sector. Business services are used ultimately by business firms and other productive enterprises. They are extremely diverse, including activities concerned with handling tangible products, such as machinery repair or catering, and providing intangible expertise, like accountancy or consultancy services. The focus of this research is on knowledge-intensive business services (KIBS), specifically advertising, accountancy, public relations, market research, computer services and management consultancy services. These subsectors display high levels of internationalization, and potential for further overseas expansion. Furthermore, they embody a number of common characteristics...

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