Venture Failure and the Timing of Telecommunications Reform
Appendix A: Procedure and Results of the Globalstartup Survey
Appendix A: Procedure and results of the globalstartup survey As stated in Chapter 6, in early 1998, a representative list of internet startups in Germany was not available. Nor had the press identiﬁed internet companies beyond a small handful of high-proﬁle ﬁrms. For this reason, ﬁrms had to identify themselves by responding to a publicity campaign. The response rate was boosted by the participation of the monthly business publication manager magazin. The magazine announced that it would publish an article on a selection of start-up case studies in Autumn 1998 drawn from the pool of survey participants.1 The editors of manager magazin as well as ‘Spiegel Online,’ the web publication of Der Spiegel, are thanked here for their indispensable and very kind cooperation. An important factor which had to be taken into consideration was that entrepreneurs in the ﬁrst months of their start-up phase have very limited spare time. In order to speed up the registration process, a web site was set up which allowed on-line registration (under http://www.globalstartup.com/ and http://www.smallﬁrm.org/). The initial questionnaire was comprised of a brief set of basic questions. These were speciﬁcally devised to be ﬁlled out by entrepreneurs: questions on possibly conﬁdential data such as sales ﬁgures were avoided. A selection of these internet start-ups were identiﬁed as potential high-growth companies. These entrepreneurs were asked to spend additional time on a second questionnaire. They were personally contacted by the author who assured them that he would...
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