Edited by Marian V. Jones and Pavlos Dimitratos
Chapter 10: International Entrepreneurship and Network Relationships: The International Marketing Communications Sector
Dev K. Boojihawon INTRODUCTION The growing inﬂuence and spread of highly entrepreneurial small to mediumsized ﬁrms in the global economy is widely acknowledged. In today’s global environment, small business entrepreneurs and their businesses have become less limited to domestic markets. Small service ﬁrms, in particular, are entering the realm of international business. The success of such locally oriented service entrepreneurs seems to be increasingly determined by their ability to be competitive internationally, although they are unable to compete in several places simultaneously. Despite this noted international expansion, research into aspects of international entrepreneurship and strategies of small service ﬁrms, if not small ﬁrms in general, is limited. The focus of international business researchers has been primarily on established multinational companies. Entrepreneurship researchers, on the other hand, have centred their attention on the value creation activities, and the management of small businesses within national contexts (McDougall and Oviatt, 2000). Having said so, there exists a signiﬁcant repository of knowledge on the ‘internationalization’ and ‘export behaviour’ of small ﬁrms; but there has been little effort to integrate the resulting theories towards improved understanding of international entrepreneurship amongst small ﬁrms. The objective of this chapter is to make a preliminary contribution to understanding how network relationships impact on service SMEs’ ability to implement international entrepreneurial initiatives and strategies. More speciﬁcally, the chapter analyses the case of a small to medium-sized agency ﬁrm (SMA) in the international marketing communications industry, and the process by which it integrated with an international agency...
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