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Emerging Paradigms in International Entrepreneurship

Edited by Marian V. Jones and Pavlos Dimitratos

Emerging Paradigms in International Entrepreneurship identifies key themes that collectively demonstrate the convergence of thinking at the interface between the disciplines of international business and entrepreneurship. These are: development of the field and the effects of international entrepreneurship on a new economy; conceptual and paradigmatic developments; international entrepreneurship and the internet as a developing research agenda; contacts links and networks as process driven internationalisation; cross-sectoral, cross-national and cross-cultural comparisons of entrepreneurship; and the experiential emphasis in entrepreneurial internationalisation.
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Chapter 10: International Entrepreneurship and Network Relationships: The International Marketing Communications Sector

Dev K. Boojihawon


Dev K. Boojihawon INTRODUCTION The growing influence and spread of highly entrepreneurial small to mediumsized firms in the global economy is widely acknowledged. In today’s global environment, small business entrepreneurs and their businesses have become less limited to domestic markets. Small service firms, in particular, are entering the realm of international business. The success of such locally oriented service entrepreneurs seems to be increasingly determined by their ability to be competitive internationally, although they are unable to compete in several places simultaneously. Despite this noted international expansion, research into aspects of international entrepreneurship and strategies of small service firms, if not small firms in general, is limited. The focus of international business researchers has been primarily on established multinational companies. Entrepreneurship researchers, on the other hand, have centred their attention on the value creation activities, and the management of small businesses within national contexts (McDougall and Oviatt, 2000). Having said so, there exists a significant repository of knowledge on the ‘internationalization’ and ‘export behaviour’ of small firms; but there has been little effort to integrate the resulting theories towards improved understanding of international entrepreneurship amongst small firms. The objective of this chapter is to make a preliminary contribution to understanding how network relationships impact on service SMEs’ ability to implement international entrepreneurial initiatives and strategies. More specifically, the chapter analyses the case of a small to medium-sized agency firm (SMA) in the international marketing communications industry, and the process by which it integrated with an international agency...

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