Edited by Sanjay Sharma and Mark Starik
Chapter 4: Stakeholder Influence Strategies for Smarter Growth
4. Stakeholder inﬂuence strategies for smarter growth Duane Windsor INTRODUCTION This chapter seeks to advance sustainable development by examining how concerned stakeholders can inﬂuence more eﬀectively ﬁrms and their other stakeholders toward smarter growth options that will evolve over time into truly sustainable business models. ‘Special forum issues’ of The Academy of Management Review gave theoretical attention to ecologically sustainable organizations (1995) and the related role of time (2001). Understudied is the as yet weakly exploited potential for more eﬀective stakeholder inﬂuence eﬀorts and stakeholder coalition or network governance arrangements. The sustainable development context often generates mixed conﬂict and cooperation situations for a ﬁrm and its stakeholders. Relationships among ﬁrms, concerned stakeholders and other stakeholders will involve sometimes tradeoﬀs of stakeholder interests and sometimes possibilities for win–win collaboration. Stakeholder inﬂuence strategies and governance arrangements can have signiﬁcant implications for moving the balance from tradeoﬀs toward collaborations (Gray, 1989; Svendsen, 1998). Stakeholder inﬂuence strategies are approaches by which concerned stakeholders can aﬀect the actions of ﬁrms and other stakeholders. Governance arrangements concern how coalitions and networks can function more eﬀectively over time (Dickerson, 1998). A coalition is a temporary relationship among stakeholders with diﬀerent interests. A network is a permanently structured relationship among such stakeholders. (Time is a key feature of the distinction.) More eﬀective stakeholder coalitions and networks and inﬂuence strategies are needed for generating valid scientiﬁc and technical information, political...
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