Edited by Maureen McKelvey, Annika Rickne and Jens Laage-Hellman
Chapter 8: Future Imperfect: The Response of the Insurance Industry to the Emergence of Predictive Genetic Testing
* Stefano Brusoni, Rachel Cutts and Aldo Geuna 1. INTRODUCTION This exploratory study of knowledge investment in the life insurance industry aims at examining the impact of increasing medical knowledge on the actuarial practice of life insurance companies. A huge literature exists on the innovative dynamics of a number of service industries. In the service industries, knowledge is often taken to be highly embedded in day-to-day operations or to be received through the purchase of equipment from other sectors. Indeed, most of the available studies of innovation in the service industries focus on the introduction of information and communication technologies (ICTs) in banking and insurance. Most of these studies focus on the impact of ICTs on the way recipient organizations do traditional things, and how this leads them to introduce new products (see Hecht 2001 and the seminal work of Barras 1990). In contrast to these studies, this chapter does not consider the diﬀusion of new or improved equipment. Its emphasis is squarely on the diﬀusion of new information and knowledge and their impact on the accumulation of intangible capital by ﬁrms, for example, the process by which a ﬁrm acquires speciﬁc new knowledge. Speciﬁcally, our analysis is directed to ﬁrms’ responses to the emergence of a particular body of knowledge: genetics and the related development of genetic screening techniques. The innovative character of this study lies in the examination of how externally generated knowledge is acquired by a service industry. Genetics was chosen because of its...
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