Narrative and Discursive Approaches in Entrepreneurship
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Narrative and Discursive Approaches in Entrepreneurship

A Second Movements in Entrepreneurship Book

Edited by Daniel Hjorth and Chris Steyaert

This is the second volume in a mini-series on movements in entrepreneurship. It aims to forward the study of entrepreneurship by stimulating and exploring new ideas and research practices in relation to new themes, theories, methods, pragmatic stances and contexts. The book explores different experiences and accounts of entrepreneurship, as well as reflections on ‘story telling’ in entrepreneurship research, discursive studies, and debates on how to interpret narrative and discursive work.
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Chapter 1: The prosaics of entrepreneurship

Chris Steyaert


Chris Steyaert CONNECTING WITH CHAPTERS INCLUDED The linguistic turn and the performative turn1 that have become more and more prominent during the last 20 years in social and organizational studies,2 have recently had offspring in entrepreneurship studies, in such a variety of narrative (Steyaert, 1997; Lounsbury and Glynn, 2001), metaphorical (Dodd, 2002; Hill and Levenhagen, 1995; Hyrsky, 1999), textual (Pitt, 1998), dramaturgical (Gartner, Bird and Starr, 1992; CzarniawskaJoerges and Wolff, 1992; Anderson, 2003; Baker, Miner and Eesley, 2003), discursive (Cohen and Musson, 2000; Ogbor, 2000) and deconstructionist (Nodoushani and Noudoushani, 1999) analysis. As a way of connecting with this increasing number of contributions on narrative, metaphorical, dramaturgical and discursive approaches that enrich the field of entrepreneurship as well as with the chapters included in this book that undertake a similar endeavour, I would like to pursue one particular view to underline what it is that these linguistically-oriented approaches do and can do for understanding and conceiving the complexities of entrepreneurial processes. While the different chapters in this collection illustrate there is much ‘the linguistic turn’ can do for entrepreneurship studies, I would like to elaborate on one such possibility, namely, that these language-based approaches to entrepreneurial processes are all conversational research practices that allow us to address the everydayness – the prosaics – of entrepreneurship. The potential of narrative, dramaturgical, metaphorical and discursive analysis lies maybe not only in their singular application but above all in their combined use, in the interrelationships between narration, drama, metaphor, discourse and deconstruction....

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