A Second Movements in Entrepreneurship Book
Edited by Daniel Hjorth and Chris Steyaert
Chapter 3: Driven entrepreneurs: a case study of taxi owners in Caracas
3. Driven entrepreneurs: a case study of taxi owners in Caracas Monica Lindh de Montoya Anthropologists have written relatively little on the subject of entrepreneurship, although students of the subject would agree that at heart it concerns human cooperation, and is thus deeply embedded in cultural practices. Most anthropologists who have given attention to the subject have discussed the entrepreneur as an innovator who takes advantage of the diﬀerences in cultural values (Barth, 1967) or knowledge and networks (Barth, 1963) to set up proﬁtable market niches or for political ends. Others, such as Greenﬁeld, Strickon and Aubrey (1979), Long (1979), Long and Roberts (1984) and Greenﬁeld and Strickon (1986) have examined particular enterprises, often focusing on the use of household labour or the intergenerational changes in business conﬁgurations within a more general discussion of the role of entrepreneurship in economic development and social change.29 Additionally, one might consider anthropological work on markets and marketing as of some interest to entrepreneurship, including that of Plattner on peddlers in Mexico (1975, 1985), Babb on women in markets (1989) and Geertz (1979) on the economic mechanisms, such as bargaining, at work in a Moroccan marketplace, or suq. Yet despite these interesting contributions, anthropological writing on entrepreneurship as such is scarce, although people engaged in all kinds of business activities and negotiations ﬁll our ethnographies. There are, for example, the sharecropping peasant who rents land and mobilizes a team of neighbors and kin to contribute the elements needed to...
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