Narrative and Discursive Approaches in Entrepreneurship
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Narrative and Discursive Approaches in Entrepreneurship

A Second Movements in Entrepreneurship Book

Edited by Daniel Hjorth and Chris Steyaert

This is the second volume in a mini-series on movements in entrepreneurship. It aims to forward the study of entrepreneurship by stimulating and exploring new ideas and research practices in relation to new themes, theories, methods, pragmatic stances and contexts. The book explores different experiences and accounts of entrepreneurship, as well as reflections on ‘story telling’ in entrepreneurship research, discursive studies, and debates on how to interpret narrative and discursive work.
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Chapter 10: Quilting a feminist map to guide the study of women entrepreneurs

Kathryn Campbell


Kathryn Campbell INTRODUCTION The motive for metaphor, according to Wallace Stevens, is a desire to associate, and finally to identify, the human mind with what goes on outside it, because the only genuine joy you can have is in those rare moments when you feel that although we may know in part, as Paul says, we are also a part of what we know (Northrop Frye, The Educated Imagination, 1963, p. 11). Metaphors alter and expand our frame of reference. Metaphors oblige us to shift from the ‘language of practical skills or knowledge’ (Frye, 1963, p. 16) to the ‘language of imagination . . . [that has] . . . the power of constructing possible models of human experience’ (Frye, 1963, p. 5). And, as alluded to in the opening quotation, the language of imagination ‘leads us toward the regaining of identity’ (Frye, 1963, p. 21). Metaphors, therefore, are ideally suited to the study of women entrepreneurs, a lightly charted research terrain with much to be discovered and recovered. At best, women entrepreneurs have been treated as a minority,50 specialinterest topic. In a survey of the period 1977 to 1989, Candida Brush ‘found only 45 articles published about women small-business owners/entrepreneurs’, with 13 of those published in professional journals (Moore et al., 1992, pp. 102–103). More recently, a 2001 survey of seven leading entrepreneurship journals, covering the period 1980 to 2000, reported equally dismal results: 1624 articles were reviewed of which a mere 79 (4.9%) could be classified as ‘gender/minority conversations’ (Meeks et...

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