A Second Movements in Entrepreneurship Book
Edited by Daniel Hjorth and Chris Steyaert
Chapter 12: Reading the storybook of life: telling the right story versus telling the story rightly
12. Reading the storybook of life: telling the right story versus telling the story rightly Jerome Katz NARRATIVE AND DISCURSIVE APPROACHES IN ENTREPRENEURSHIP STUDIES I grew up around parents who were business and civic entrepreneurs, which is to say I grew up in a world full of stories. Whether discussing a new person being recruited, a contact made, a sale or contribution or placement, the diﬃcult past or the glorious future, life among entrepreneurs was a storybook sort of life, insofar as a lot of it involved and evoked stories. With such a background, sitting amid experts on entrepreneurial narratives and listening to their explanations of the purposes, processes and methods of entrepreneurial stories, I was oﬀered moments of intense enlightenment and at times intense frustration. The enlightenment came as I ﬁnally understood what made a particular narrative compelling or gave it a resonance with my own thoughts and emotions. The frustration came when I posited the words of the narrative experts against the stories I have carried, and ﬁnd myself inadequate to making the leap from the discussion about stories to the stories I know. In either situation, I found myself going away from the presentations ﬁlled to my intellectual brim with ideas I wanted to ponder even more, and hopefully the chapters here will bring you to a similar impression. The role of narratives in entrepreneurship seems to me remarkably intertwined with the historic dialectics or dualities of our ﬁeld. There is for example popular entrepreneurship...
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