Issues and Newness
Edited by Alain Fayolle
Chapter 10: Pathways to New Business Opportunities: Innovations and Strategies for the Entrepreneurial Classroom
10. Pathways to new business opportunities: innovations and strategies for the entrepreneurial classroom Jill Kickul At the forefront of adaptation and growth of new markets, entrepreneurship has always been a vibrant force in the global economy. The current business environment is continually searching for new innovative models that deal with firm organization, production and overall market institutions. To prepare for future opportunities and technological advancements, entrepreneurs need fully to understand their business and operating environment in order to develop and capitalize on emerging ideas and opportunities. The overall purpose of this chapter is to highlight a new entrepreneurship course, ‘Contemporary entrepreneurial opportunities’. This course focuses on new opportunity initiation and creation along with the critical factors involved in the conception and development of new business ventures. The introduction and framework of the course is based on the belief that entrepreneurship is more than a set of tools and techniques for starting and growing a business: it is a mindset, a way of looking at things that is opportunity focused and creative. In addition to discussing and profiling this course, we also begin to examine why this type of entrepreneurship course is essential to building the skills and abilities, specifically the self-efficacy, of future entrepreneurs. More specifically, within the development and framework of this course, we wanted to explore the role that entrepreneurial self-efficacy and alertness have on a student’s ability to conceive, initiate and develop ideas and innovations for a new venture. Many entrepreneurial models describing the contexts of entrepreneurial...
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