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Edited by Wolfgang Maennig and Andrew Zimbalist
Chapter 5: Determinants of Successful Bidding for Mega Events: The Case of the Olympic Winter Games
5 Determinants of successful bidding for mega events: the case of the Olympic Winter Games Arne Feddersen and Wolfgang Maennig 1 INTRODUCTION For cities, a successful bid is still in reach, but a thorough commitment to the important relationships and politics within the Olympic Movement is necessary. Timing and prevailing politics will be most important to a successful bid, not the city’s strengths or merits. (Hahn, 2010) For some – or even many – observers, the citation might hit the bull’s eye. From the point of view of sports, the statement is a clue to its values and principles. Decisions for Olympic host cities should be taken in order to ensure the best and fairest conditions for the competing athletes, to strengthen the diffusion of Olympic values, and to ensure a sustainable worldwide promotion of (Olympic) sports, to name some of the most important targets. If Hahn were correct, the ‘hard factors’ for example, sporting facilities and infrastructure, political stability, financing, climate, public support, all extensively described in the bid books and evaluated by the International Olympic Committee’s (IOC) Commission, would be of reduced importance. The process of deciding who will host the Olympic Games has so far attracted relatively little attention in economic analyses. Schauenberg (1992) analyzes the voting procedure for the 1996 Olympic Games and reveals some ‘irrationalities’. Swart and Bob (2004) identify factors such as accountability, political support, relationship marketing, ability, infrastructure, bid team composition, communication and exposure, and existing facilities as decisive for a successful bid. However, these...
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