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Edited by Wolfgang Maennig and Andrew Zimbalist
Chapter 24: Reflections on Developing the 2010 FIFA World Cup™ Research Agenda
24 Reflections on developing the 2010 FIFA World CupTM research agenda Kamilla Swart and Urmilla Bob 1 INTRODUCTION Since South Africa’s readmission to international sport more than a decade ago, it has increasingly used sport tourism events, and mega events in particular as a catalyst for socio-economic development and as part of the broader transformational and development agenda. The 2010 FIFA World Cup™ is used as an illustrative case study to examine the challenges of conducting mega-event research, with a specific focus on examining economic impacts. The focus on economic impacts is justified because mega events require massive private and public sector investments (especially in developing contexts such as South Africa where resources are limited and socio-economic challenges are widespread) and the economic longterm spin-offs remain the key reason for justifying bidding and hosting for mega events. Yet, undertaking economic impact assessments poses several methodological and logistical challenges as this chapter illustrates. The need to broaden the research agenda to incorporate social, environmental and political aspects is highlighted as well as the contestations and debates that emerged in relation to developing the 2010 research agenda. This chapter reflects on this research agenda, specifically with regard to the importance of formulating and undertaking research to evaluate impacts associated with the 2010 FIFA World Cup™ and to inform planning and policy developments, especially for developing countries interested in bidding and hosting future mega events. Mega sporting events have become highly sought-after commodities for both developed and developing countries as they move towards...
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