International Handbook on the Economics of Mega Sporting Events
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International Handbook on the Economics of Mega Sporting Events

Edited by Wolfgang Maennig and Andrew Zimbalist

From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands of people, but can also be a source of intense debate and controversy. This insightful Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy?
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Chapter 24: Reflections on Developing the 2010 FIFA World Cup™ Research Agenda

Kamilla Swart and Urmilla Bob


24 Reflections on developing the 2010 FIFA World CupTM research agenda Kamilla Swart and Urmilla Bob 1 INTRODUCTION Since South Africa’s readmission to international sport more than a decade ago, it has increasingly used sport tourism events, and mega events in particular as a catalyst for socio-economic development and as part of the broader transformational and development agenda. The 2010 FIFA World Cup™ is used as an illustrative case study to examine the challenges of conducting mega-event research, with a specific focus on examining economic impacts. The focus on economic impacts is justified because mega events require massive private and public sector investments (especially in developing contexts such as South Africa where resources are limited and socio-economic challenges are widespread) and the economic longterm spin-offs remain the key reason for justifying bidding and hosting for mega events. Yet, undertaking economic impact assessments poses several methodological and logistical challenges as this chapter illustrates. The need to broaden the research agenda to incorporate social, environmental and political aspects is highlighted as well as the contestations and debates that emerged in relation to developing the 2010 research agenda. This chapter reflects on this research agenda, specifically with regard to the importance of formulating and undertaking research to evaluate impacts associated with the 2010 FIFA World Cup™ and to inform planning and policy developments, especially for developing countries interested in bidding and hosting future mega events. Mega sporting events have become highly sought-after commodities for both developed and developing countries as they move towards...

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