International Handbook on the Economics of Mega Sporting Events
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International Handbook on the Economics of Mega Sporting Events

Edited by Wolfgang Maennig and Andrew Zimbalist

From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands of people, but can also be a source of intense debate and controversy. This insightful Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy?
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Chapter 29: The Case of Brazil 2014/2016

Luiz Martins de Melo


Luiz Martins de Melo 1 INTRODUCTION Brazil and the city of Rio de Janeiro have earned what appears to be an excellent opportunity to strengthen their development process and improve their image before the world by gaining the right to host the 2014 World Cup and the 2016 Olympic Games. However, hosting these events is not a panacea for solving problems such as environmental degradation, poor public transport, growth of slums and urban violence. These problems cannot be overcome by magic. On the other hand, it is fair to expect that the planned investments and the expectations produced by promoting the city will generate an increase in growth rate and leave a lasting legacy. A legacy is what these events can leave the host country. Hosting a mega event can be a catalyst for change in a region (city, state or country). Hosting the two largest mega sporting events in the world is especially exciting. Both events have the potential to transform the lives of the poorest citizens in Brazil, especially in the city of Rio de Janeiro, which will not only host the 2016 Olympic Games but is also the main venue of the World Cup 2014. However, it remains doubtful whether the changes will be for better or worse, given the bid that was projected for the Olympic Games. Although both of these mega events can engender significant environmental and economic change, they each leave a distinct legacy. The Olympic Games take place in large cities surrounded by...

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