Myths, Visions and Realities
Edited by Marina van Geenhuizen and Peter Nijkamp
Chapter 5: Developing Knowledge Cities: Towards Aligning Urban and Campus Strategies
Alexandra den Heijer, Jackie de Vries and Hans de Jonge INTRODUCTION The successful development of both campuses and cities increasingly depends on collaboration between urban authorities, knowledge institutions and businesses. Policy-makers from all perspectives do acknowledge their interrelated objectives in the knowledge economy and their different roles in a common strategy network. They also recognize the physical settings as an important resource to achieve mutual goals. While a shift from just awareness to active collaboration is taking place, the rapidly changing context demands a faster pace. Ultimately, developing knowledge cities that can compete globally requires a comprehensive alignment of urban and campus strategies. There are three reasons for the increased awareness of the need for collaborative initiatives: first, the need for higher educational institutes (HEIs) to attract and retain students and knowledge workers in the frame of their growth strategy; second, the need for cities to attract business and institutions that contribute to the knowledge economy and the role of an attractive university and labour market as location factors; and third, a collective awareness of mutual responsibilities between cities and HEIs. In this vein, Edvinsson (2006, p. 4) emphasizes the strategic importance of accommodating the knowledge worker, stating that ‘city concept and design is becoming more and more of a strategic tool in the global competition of knowledge’, and thereby he or she links the global opportunity to local space. In particular, HEIs are going through a process of acknowledging the role of the campus in attracting and retaining students...
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