Challenging Proposals from European Scholars
Edited by Stephanie Dameron and Thomas Durand
Chapter 9: Evaluating Programmes of Management Education: The EFMD Perspective
Eric Cornuel Business schools should ask themselves about their methods of preparing their participants to become the next generation of business leaders. In the context of a free economy, business schools have a crucial role to play to optimise the way institutions, private as well as public, are managed, with the objective of ensuring the best possible level of growth and thereby, we all hope, a dramatic improvement in people’s lives. The last two decades have seen the extension of the World Trade Organization from 90 to 153 members and the greater integration of global markets, allowing goods, services, capital and technologies to spread across the world. For less developed countries the period has also led to a reduction in poverty, allowing people to live a better life, especially in Asia. These dramatic improvements, however, should not hide the deep problems and injustices that remain and the massive problems of poverty, ignorance and disease that many countries still face. Almost 40 per cent of the world’s population lives on less than two dollars a day, and a child dies every 15 seconds owing to lack of access to safe water and adequate sanitation. Since the beginning of the global era, we have also seen a much stronger polarisation of wealth and economic growth, not only among countries but also within nations. Within this framework, what sort of intellectual contribution are business schools able to make to private and public decision makers – and, more generally, to society as a whole? Management...
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