Sustainable Development Drivers
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Sustainable Development Drivers

The Role of Leadership in Government, Business and NGO Performance

Edited by Kees Zoeteman

Sustainable development cannot be prescribed – rather, it results from conscious personal choices in government, business and NGOs. This thought-provoking book explores both the origins and future of the global sustainable development movement, and provides an original overview of the driving forces of sustainable development, including market forces and past and future trends.
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Chapter 10: Sustainability Attitudes in Local Area Development in the Netherlands

Jules Hinssen


Jules Hinssen* SUMMARY Sustainable area development requires new approaches, particularly at the local level. The sustainability challenge is to develop more inclusive value chains that combine social values and ecological qualities with economic activity. Can more inclusive value chains be achieved when major stakeholders show higher sustainability attitudes? The author reflects ex post upon eight practices in Dutch local area development initiatives, and reconstructs stakeholder sustainability attitudes and their probable impacts. An assessment is then made of the sustainability attitudes at hand and the context characteristics; this assessment leads to a description of how to design specific intervention strategies to enhance sustainable area development. The cases show that sustainable local area development can be initiated from the public as well as the private sector, and indicate when a ‘coalition of the willing’ and leadership can maintain or improve sustainability attitudes of the stakeholders and related sustainability interventions. INTRODUCTION The Netherlands is a relatively densely populated country, with 16.6 million inhabitants in 2011 and 401 inhabitants/km2. The country has had a long tradition of spatial planning, the main function of which is the coordination mechanism for conflicting interests in stimulating economic activities and respecting the increasingly scarce environmental qualities, landscapes and natural habitats. This planning system no longer suffices, however, in creating sustainable local area development. Inflexible arrangements, non-recognition of the strength of self-regulation and clashes of discourses hamper the formation of effective networks that can produce sustainable value chains.1 In the first decade of the twenty-first 199 ZOETEMAN 9780857934895 PRINT.indd...

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