What We Know and What We Need to Know
Edited by Alain Fayolle
Chapter 5: The landscape of qualitative methods in entrepreneurship: a European perspective
Denyer and Tranfield (2006), both from Cranfield University, assert that 'qualitative research has grown exponentially in the management field over recent years', so one could ask why this trend has not yet made inroads into the entrepreneurship field. They continue to state that the potential contribution of qualitative research for the purposes of informing policy and practice has been recognized and increasingly valued within the evidence-based approach, something that also needs to be noted in the entrepreneurship research community because policy makers and practitioners look to us for advice on how to construct entrepreneurship policy. However, despite the last decade's frequent calls for more qualitative research in entrepreneurship (Ogbor, 2000; Chandler and Lyon, 2001; Grant and Perren, 2002; Steyaert and Hjorth, 2003; Gartner, 2007; Jones and Spicer, 2005; Neergaard and Ulhoi, 2007; Gartner, 2010), qualitative research is still finding it difficult to make inroads into top journals such as the Academy of Management Journal generally and in particular within entrepreneurship in the Journal of Business Venturing and Entrepreneurship Theory and Practice. Indeed, the editors' introduction to the Academy of Management Journal, 48(4) (Ireland et al., 2005) describes the development in this journal. In the period from 1963 to 2004 a total of 50 articles on entrepreneurship were published in the Academy of Management Journal (AMJ), half of which were published after 2000 (Ireland et al., 558-9).
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