Chapter 2: Negative law and market integration
The transformation of relatively small-scale national markets into a large, single Union-wide market will stimulate competition and induce producers to achieve maximum efficiency in order to protect, and a fortiori to expand, their market share. As a matter of economic theory, this intensification of competition should serve the consumer by increasing the available choice of goods and services, thereby inducing improvements in their quality and reduction in their price.
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