EU Consumer Law and Policy
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EU Consumer Law and Policy

Second Edition

Stephen Weatherill

This new edition of Stephen Weatherill’s acclaimed book provides a comprehensive introduction to all facets of the EU’s involvement in consumer law and policy. Consumers are expected to benefit from the EU’s project of economic integration, enjoying wider choice and improved quality, and yet they need protection from the dangers that flow from malfunctioning and unfair markets. The EU’s consumer law and policy is an attempt to have the best of both worlds – a liberalised yet properly regulated trading space for Europe.
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Chapter 4: Market transparency and consumer protection

Second Edition

Stephen Weatherill


Requiring that the consumer be provided with specified information about a contemplated transaction is a regulatory technique that has enjoyed considerable popularity in the development of consumer policy generally. It has long been prominent in EU measures affecting protection of consumers’ economic interests, albeit that it applies only to particular types of consumer contracts, Directive by Directive, rather than serving as a comprehensive regime. This approach to improving transparency in the pre-contractual phase has frequently been combined with protection in the post-contractual phase, most strikingly through the prescription of a ‘cooling-off’ period within which the consumer is entitled to exercise a right to withdraw from an agreed deal.

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