Chapter 4: Market transparency and consumer protection
Requiring that the consumer be provided with specified information about a contemplated transaction is a regulatory technique that has enjoyed considerable popularity in the development of consumer policy generally. It has long been prominent in EU measures affecting protection of consumers’ economic interests, albeit that it applies only to particular types of consumer contracts, Directive by Directive, rather than serving as a comprehensive regime. This approach to improving transparency in the pre-contractual phase has frequently been combined with protection in the post-contractual phase, most strikingly through the prescription of a ‘cooling-off’ period within which the consumer is entitled to exercise a right to withdraw from an agreed deal.
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