Changing Currents in Education and Public Life
Edited by Lynn Book and David Phillips
Chapter 10: Teaching interdisciplinarity, creativity and innovation in business communication for a global marketplace
Our complex world demands that students think and act globally as they leave academia and enter the marketplace. Educating them to make this cognitive shift requires innovative thinking beyond the constraints of academic silos and the traditional organizational structures of time, place and people. Developing a model for teaching an interdisciplinary course in integrated business communication requires writing a textbook for the twenty-first-century student. This chapter builds on our chapter from 2007, which used Tom Friedman’s theory that ‘the world is flat’ (2005) to demonstrate that a business communication textbook written by US authors for a UK publisher directed toward university business students in the European Union with editors in Wales and India and reviewers around the globe was achievable.
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