Chapter 3: Archetypes in organizations
Stories that touch us in an exceptional way, that resonate in the most profound layers of the human soul, have such a strong influence because they use archetypes. Carl Gustav Jung ( 1990) believed in the existence of a collective unconscious, a spiritual domain connecting all humanity. It is this space that contains archetypes, or empty slots, ready to accommodate images, characters or plots important to culture and individual development. They are universal in time and space and do not become obsolete with passage of time – on the contrary, they remain vividly alive, and their role is to inspire new ideas and interpretations. Jungian archetypes are very general; they neither specify nor evaluate their content. They activate the imagination to engage in continuous crossing of the boundaries of what is known and familiar. Archetypes as such are neither good nor bad; they all have their bright and dark sides. They are universally shared ways of understanding the world but on a very profound level, without giving it any concrete shape or ascribing values and norms to it. They actualize themselves only when they are filled with the content of conscious sensations and experiences. They exist simultaneously in two spaces: the intersubjective, common to all people; and the individual, internal spiritual space. They can be perceived as pathways connecting us to something larger than ourselves, as well as windows overlooking meanings.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.