Organizations and Archetypes
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Organizations and Archetypes

Monika Kostera

Archetypes are common patterns containing hidden images of human motivations, offering inspiration and awakening imagination. This book is a collection of such tales, connected to twelve organizational archetypes, where each is illustrated by more general theoretical reflections, current management and organization theory literature, as well as practical examples. Monika Kostera proposes an imagery and language for self-management and self-organization for non-corporate use including entrepreneurs and multipurpose NGOs.
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Monika Kostera


1. Figures are from 2009. 2. Poland, figures from 2006/07, students of economic sciences (which, in Poland, include management). 3. The systematic approach is only one of many structures-oriented approaches to organizations. See, for example, Ackoff (2010). 4. ‘As a scientific discipline strategic management is a theory of the company’s effectiveness. It is a difficult discipline – technical and interdisciplinary, combining modern micro-economy, finance theory, the theory of organizations, marketing with quantitative methods and social psychology. Put in practice, strategic management means looking for the best path of development for the company. Therefore, the simplest definition of strategy is a consistent and effective response to the challenges of the environment. Strategy is not the working out of a plan and budget, nor a hundred PowerPoint slides, or a list of the company’s key competencies. It is a consistent plan of action based on only few key and mutually complementary choices that – by enabling the company to use its chance or gain advantage over competing companies – are to guarantee the company an outstanding performance’ (Obłój, 2010, p. 13). 5. For example, Studies in Cultures, Organizations and Societies, the predecessor of Cultures and Organizations, a journal still published. 6. For example, Organization Studies, Administrative Science Quarterly, Journal of Management, Journal of Management Studies. 7. For example, the Standing Conference on Organizational Symbolism, a global academic network, organizing a conference each year. 8. For example, Pharmacia created a new department: Personnel and Business Culture. 9. More about archetypes in Chapter 3. 10. In...

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