Handbook of Service Marketing Research
Show Less

Handbook of Service Marketing Research

Edited by Roland T. Rust and Ming-Hui Huang

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.

Handbook

Published in print:
28 Feb 2014
ISBN:
9780857938848
DOI:
https://doi.org/10.4337/9780857938855
Pages:
640
Buy Book in Print
Show Summary Details
This content is available to you

Chapter 1: Service marketing research: emerging directions

Roland T. Rust and Ming-Hui Huang

Handbook Chapter

Published in print:
28 Feb 2014
Category:
Handbook Chapter
DOI:
https://doi.org/10.4337/9780857938855.00006
Pages:
3–8 (6 total)
Collection: Business 2014