Handbook on the Economics of the Media
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Handbook on the Economics of the Media

Edited by Robert G. Picard and Steve S. Wildman

This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the literature on the development of knowledge in the field, explores critiques of the approach, and provides an understanding of applying this knowledge and the implications.
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Chapter 4: Media clusters and metropolitan knowledge economy

Charlie Karlsson and Philippe Rouchy


Since the mid-1990s, the interrelationship between ICT, the location of media consortia and their innovation processes have been essential features of agglomeration renewals. In many arenas, academic research as well as policy-orientated projects have focused on understanding the factors operating the re-organization of new media and their development in particular major cities and their agglomerations. Increasing numbers of case studies have investigated particularly remarkable media clusters (Achtenhagen and Picard, 2011; Davis et al., 2009; Picard, 2008 and 2010; Von Streit et al., 2010) which are used as either exemplary models of developments or starting to question traditional industrial and economic growth policies (Backlund and Sandberg, 2002; Bathelt and Boggs, 2003). In this chapter, we will not address the policy implications of media clusters. We rather want to bring some preliminary reflection on media clusters, the dynamic of knowledge and agglomeration. We think it is premature to develop planning policies on clusters when the main issue remains to identify properly the role of knowledge dynamics and its economic implication in both the constitution of media clusters and agglomeration economies (Cheshire and Malecki, 2004; Oinas, 2002). At this moment, it seems unclear to what extent we are able to draw the right lesson of the accumulations of cases on the innovative performance of media clusters. In other words, we think that there are still spaces to investigate conceptually and/or empirically appropriate analytical tools and knowledge bases on media clusters. Studies on media clusters are relatively recently undertaken.

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