- ATRIP Intellectual Property series
Edited by Jan Rosén
Chapter 12: Multinationals’ Global Governance on the Internet
12. Multinationals’ global governance on the Internet Hong Xue* When you cross the border, the game will be same but the rules will be different. (An advertisement at Stockholm-Arlanda Airport) Multinational corporations have been governing the world indirectly through lobbying and other means. Businesses are seen actively involved in not only technological standard-setting but law-making. All through the formation process of the TRIPS Agreement, the pharmaceutical industry, software industry, music industry, Hollywood and international brands industry had monitored the agenda-setting, negotiation contents and final result to secure their intellectual property interests.1 Nothing has been changed at the time of the Anti-Counterfeit Trade Agreement. When the draft text was kept from the public, the United States Trade Representative (USTR) stated that it had “consulted with an array of experts from various IP and tech industries.”2 The trustworthy insiders who had the privilege to access the draft were from leading businesses (Google, eBay, Sony, Time Warner, etc.), the Industry Trade Advisory Committee on Intellectual Property Rights (Motion Picture Association of America, Inc., International Intellectual Property Alliance, International, Recording Industry Association of America, Entertainment Software Association, etc.) and the Industry Trade Advisory Committee on Information and Communications Technologies, Services, and Electronic Commerce (Software and Information Industry Association, Verizon Communications Inc., etc.).3 * Hong Xue, Ph.D of Law, Professor of Law, Director of Institute for the Internet Policy & Law, Beijing Normal University, China. The chapter is based on the presentation made at ATRIP 2010 Congress held in Stockholm University. 1 See Peter Drahos,...
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