Handbook of Research on Creativity
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Handbook of Research on Creativity

Edited by Kerry Thomas and Janet Chan

In this timely work, creativity is not defined by an ideal, rather it encompasses a range of theories, functions, characteristics, processes, products and practices that are associated with the generation of novel and useful outcomes suited to particular social, cultural and political contexts. Chapters present original research by international scholars from a wide range of disciplines including history, sociology, psychology, philosophy, cultural studies, education, economics and interdisciplinary studies. Their research investigates creativity in diverse fields including art, creative industries, aesthetics, design, new media, music, arts education, science, engineering and technology.
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Chapter 25: Making a living from creativity: careers, employment and work in the creative industries

Doris Ruth Eikhof


Research on creativity and the creative industries—those industries in which creativity constitutes the most important resource—has gained significant attention in the last decade. It is dominated by two strands. The first and more recent strand centres on the creative industries as a driver for socio-economic development. Strongly influenced by Richard Florida’s (2004) work on the creative class, those industries that “have their origin in individual creativity, skill and talent” (Department for Culture, Media and Sport (DCMS), 2001, p. 5) are portrayed as delivering GDP and job growth and as facilitating urban regeneration (Clifton et al., 2009; Jayne, 2005; Oakley, 2004). Although the feasibility and desirability of such socio-economic development have proved debatable (Peck, 2005; Rainnie, 2005; Warhurst, 2010), the creative industries have become, and look set to remain, a mainstay of economic policy world-wide and thus of academic and policy-maker debates (for example, Cable, 2010; European Commission, 2012; UNCTAD, 2008).

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