Edited by Roy Ballantyne and Jan Packer
Travellers have been motivated by desires to improve their health since the ancient world (Bennett, King & Milner, 2004). In recent times, health conscious consumers seeking to improve or enhance their wellness through travel are increasingly searching for deepening experiential value, more intense experiences and more specific health outcomes (Mihelj, 2010). As part of this change, awareness of wellness lifestyle choices has increased the demand for wellness tourism, prompting the development of new destinations and opportunities. Research validating the integral contribution of nature-based environments and experiences to the attainment of holistic wellness outcomes suggests that some of the most intense and valuable wellness experiences can be found in one of the fastest developing tourism segments: ecotourism. This chapter outlines the benefits of nature-based experiences for wellness.
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