Handbook of Service Business
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Handbook of Service Business

Management, Marketing, Innovation and Internationalisation

Edited by John R. Bryson and Peter W. Daniels

Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook contributes to on-going debates about the nature of service business and the characteristics of service-led economies by exploring disciplinary perspectives on services, services and core business processes and the management of service business. A series of case studies are also provided. The volume pushes back the frontiers of current critical thinking about the role of service business by bringing together eminent scholars from economics, management, sociology, public policy, planning and geography.
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Chapter 3: Service research and economic geography

Patrik Ström


Economic geographers identified the shift from manufacturing to service employment and the growth of the service sector at an early stage. These initial geographical studies of services often used a more descriptive and explorative approach compared with, for example, management and marketing theory (Marshall, 1988; Takeuchi, 1992; Daniels, 1993; Daniels et al., 1993; Illeris, 1996; Alvstam, 1998), where the normative approach to service delivery or strategy was the focus. Research in economic geography has been active on many levels in the study of the service economy; macro-oriented studies have been complemented by micro-oriented studies of sub-sectors or individual firms. Studies within geography have dealt not only with the geographical aspects of the development of service economies but to a large extent have also focused on conceptual and classification issues. Studies in the area of corporate economic geography are often aligned with international business research (Jones, 2005; Rusten and Bryson, 2010; Strom and Wahlqvist, 2010). Economic geographers were also actively involved as founders of the cross-disciplinary research organization, the European Association for Research on Services, during the early 1990s (www.reser.net).

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