Management, Marketing, Innovation and Internationalisation
Edited by John R. Bryson and Peter W. Daniels
Chapter 3: Service research and economic geography
Economic geographers identified the shift from manufacturing to service employment and the growth of the service sector at an early stage. These initial geographical studies of services often used a more descriptive and explorative approach compared with, for example, management and marketing theory (Marshall, 1988; Takeuchi, 1992; Daniels, 1993; Daniels et al., 1993; Illeris, 1996; Alvstam, 1998), where the normative approach to service delivery or strategy was the focus. Research in economic geography has been active on many levels in the study of the service economy; macro-oriented studies have been complemented by micro-oriented studies of sub-sectors or individual firms. Studies within geography have dealt not only with the geographical aspects of the development of service economies but to a large extent have also focused on conceptual and classification issues. Studies in the area of corporate economic geography are often aligned with international business research (Jones, 2005; Rusten and Bryson, 2010; Strom and Wahlqvist, 2010). Economic geographers were also actively involved as founders of the cross-disciplinary research organization, the European Association for Research on Services, during the early 1990s (www.reser.net).
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