Handbook of Service Business
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Handbook of Service Business

Management, Marketing, Innovation and Internationalisation

Edited by John R. Bryson and Peter W. Daniels

Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook contributes to on-going debates about the nature of service business and the characteristics of service-led economies by exploring disciplinary perspectives on services, services and core business processes and the management of service business. A series of case studies are also provided. The volume pushes back the frontiers of current critical thinking about the role of service business by bringing together eminent scholars from economics, management, sociology, public policy, planning and geography.
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Chapter 6: Green and sustainable innovation in a service economy

Faridah Djellal and Faïz Gallouj


Contemporary developed economies can be described according to three basic perspectives that are extremely important research objects and economic policy issues. They are service economies, innovation economies, and they aspire to be sustainable development economies. First, whether we like it or not, modern economies are undeniably service economies. The tertiary sector is the main source of wealth and job creation in all developed countries, and emerging economies provide another example of what can be called the Fisher–Clark–Fourastie law, reflecting a sectoral shift of the workforce from the primary to the secondary and then to the tertiary sector. Second, today’s economies are innovation economies, focused on permanent innovation, quality and knowledge. The terms ‘new economy’ or ‘net economy’ are also frequently used. Unlike the first category, this second facet of contemporary economies has mostly positive connotations (at least in economic theory). Innovation and knowledge are considered powerful drivers of socio-economic progress. While this argument is not new, the magnitude and rapidity of innovation and cognitive dynamics are greater than ever. Finally, today’s economies are, or aspire to be, sustainable development economies, and green economies in particular. Thus, environmental issues are no longer considered only militant and utopian concepts but are now a major part of socio-economic and political discourses.

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