Management, Marketing, Innovation and Internationalisation
Edited by John R. Bryson and Peter W. Daniels
Chapter 15: Internationalisation of services: modes and the particular case of KIBS
The services sector is a key player in the on-going process of globalization (Bryson et al., 2004; Bryson and Daniels, 2007). A better understanding of the internationalisation of service businesses is therefore a top priority (Bryson et al., 2012; Pla-Barber and Ghauri, 2012). Services influence globalisation in many ways with respect to productive factors, markets and consumptions. They affect productive factors by facilitating global access to capital and the production of globally competitive innovations, to the labour force and the use of new global skills in local markets, as well as to the assembly and control of global knowledge. A wide range of services is involved, from the recruitment and contracting of personnel to information and communication technology (ICT) or engineering services while financial services provide easier access to global finance capital (credit, saving and investment). In addition, services also exert influence on the globalization of markets via transport, ICT and business services that steer the export and trade of goods (consultancy, marketing, fairs and exhibitions) towards new markets or towards the adaptation of goods to local needs, in which distributive trades and internet services also play a role. Services also facilitate and advance global corporate reputations by means of trademarks, franchises or Corporate Social Responsibility services. There is no globalisation without services.
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