Edited by Alexander Nill
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Show Summary Details
- Handbook on Ethics and Marketing
- Chapter 1: Marketing ethics and CSR in marketing: research challenges for the next decade
- Chapter 2: The general theory of marketing ethics: the consumer ethics and intentions issues
- Chapter 3: A review of ethical decision-making models in marketing
- Chapter 4: The influence of ethics institutionalization on ethical decision making in marketing
- Chapter 5: Ethical judgments are different: an information processing perspective on the unique nature of ethical judgments and ethical judgment processes
- Chapter 6: The trouble with marketing ethics . . .
- Chapter 7: The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation
- Chapter 8: Marketing ethics and differentiation: implications for normalized deviance
- Chapter 9: Distributive justice: theory and applications in global markets
- Chapter 10: The ethical imperative of constructive engagement in a world confounded by the commons dilemma, social traps and geopolitical conflicts
- Chapter 11: Upstream, downstream: toward a new morality of marketing in global supply chains
- Chapter 12: Environmental ethics: theory and implications for marketing
- Chapter 13: Corporate social responsibility: individual, institutional and systemic perspectives
- Chapter 14: What drives ethics education in business schools? Studying influences on ethics in the MBA curriculum
- Chapter 15: Approaches to marketing ethics education
- Chapter 16: Corporate philanthropy and ethicality: two opposing notions?
- Chapter 17: Marketing ethics in context: the promotion of unhealthy foods and beverages to children
- Chapter 18: New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?
This content is available to you
If the inline PDF is not rendering correctly, you can download the PDF file here.