Handbook on Ethics and Marketing
Show Less

Handbook on Ethics and Marketing

Edited by Alexander Nill

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Buy Book in Print
Show Summary Details
This content is available to you

Chapter 1: Marketing ethics and CSR in marketing: research challenges for the next decade

Gene R. Laczniak and Patrick E. Murphy

If the inline PDF is not rendering correctly, you can download the PDF file here.